How to Use Facebook Promoted Posts
Excellent tips from Cindy Ratzlaff on how to use “promoted posts” on Facebook:
Barbara
4 Tips for Creating Videos for Social Sharing
In this edition of Gettin’ Geeky, Gina Schreck shows you how easy it is to take better videos with your webcam or phone cameras for sharing in your favorite online social platforms. Gettin’ Geeky Web Show on YouTube, Starring Gina Schreck, President & Chief Hooligan at Synapse 3Di
Editing Employment & EDU Info for Facebook Marketing
Your personal Facebook profile will play a role in effectively marketing yourself as an artist, regardless of whether or not you restrict personal profile viewing. In Issue 78 Gina covers how to optimize your employment and education information by showing you where to edit the settings within your Facebook profile. In using Facebook to market … Read more
Understanding the Two Sides to Any Art Licensing Agreement
By Tara Reed In art licensing, a license agreement, or contract, is a written agreement between the Licensor (artist or property owner) and Licensee (manufacturer) where the Licensor gives permission for the Licensee to use their design(s) for a specific period of time, in a specific geographical area on specific products. The way artists … Read more
3 Tried-And-True Ways to Write Press Release Headlines That Get Read
By Tara Reed You’ve probably heard the old adage, “Headlines sell!” In fact, many people only read headlines, if the headline is compelling enough, they might read a blog post, newspaper article or magazine feature. Your job is to write headlines for your press releases that entice the press to read the rest of … Read more
How to Write a Press Release That Will Get Noticed
By Tara Reed A press release should be one page in length, it doesn’t include everything there is to know about your business, it’s quick information, usually about a single event or topic. It also needs to sound like news, not like an advertisement. Remember to think like the person reading a magazine, blog … Read more
7 Things to Include in a Press Kit
By Tara Reed Creating a Press Kit for your art business is just like having a website. The goal of a website it to tell your target audience – collectors, consumers, galleries, manufacturers and more – about your business. The Press Kit does the same thing but it is created for a specific audience: … Read more
How to Price Your Art
This video by artist Cedar Lee suggests pricing original paintings and drawings by the square inch. Be sure to visit her YouTube Channel to read the additional comments she added after adding the video.
Corporate Art Collections: A Very Large Market for Artists
By Shirley Reiff Howarth In the business world, art is not a basic necessity. In fact, in North America, it has been viewed as an unnecessary luxury or a distracting frivolity. Often businessmen do not even notice the absence of art or good design. Clients come through the door because they already know that … Read more
Corporate Art: What You Need to Know About How Corporations Make Their Art Buying Decisions
By Shirley Reiff Howarth How do corporate art curators and art consultants decide what to buy for their art collections and how do you approach them? In the world of business art buying, there are two driving forces to be aware of – money and environment. In many ways, buying art for a … Read more