Articles on generating publicity for your art business.
By Tara Reed You’ve probably heard the old adage, “Headlines sell!” In fact, many people only read headlines, if the headline is compelling enough, they might read a blog post, newspaper article or magazine feature. Your job is to write headlines for your press releases that entice the press to read the rest of … Read more
By Tara Reed A press release should be one page in length, it doesn’t include everything there is to know about your business, it’s quick information, usually about a single event or topic. It also needs to sound like news, not like an advertisement. Remember to think like the person reading a magazine, blog … Read more
By Tara Reed Creating a Press Kit for your art business is just like having a website. The goal of a website it to tell your target audience – collectors, consumers, galleries, manufacturers and more – about your business. The Press Kit does the same thing but it is created for a specific audience: … Read more